HELP US CHOOSE A WINNER!

YOU can help choose the winner of the DANIER Design Challenge.

DANIER, Canada’s premier leather retailer, is teaming up with Ryerson School of Fashion to reach out to young fashion influencers in an exciting new design initiative.

The DANIER Design Challenge will give 3rd year design students the opportunity to showcase their fashion chops by creating an original women’s leather garment design.

That’s where YOU come in.  The Canadian public along with a panel of expert judges will choose the winners.

YOU will get to cast your vote on danier.com from September 29th to December 20th.  Your votes along with those of an industry expert panel -- including Robert Ott, Chair of Ryerson School of Fashion, Olga Koel, DANIER’s Chief Merchandising Officer, fashion icon and television host Jeanne Beker, fashion stylist George Antonopoulos and Tiyana Grulovic, a fashion style reporter and stylist -- will decide who becomes the winner of the DANIER Design Challenge.

Three winners will be awarded a cash prize and the first place designer will get the chance to have his or her design featured in DANIER’s fall 2010 collection.

Make your vote counts and be a part of a competition that promises to deliver amazing and undiscovered talent.
   


Stage 1
Preliminary Submissions: September 29, 2009.
Announcement of Stage 1 winners: October 5, 2009

Stage 2
Muslin Submissions: October 16, 2009
Announcement of Stage 2 winners:  October 26, 2009

Stage 3
Leather Submissions: December 14, 2009

DANIER Design Challenge winner announced December 21, 2009

You, the Canadian public, will get to cast your vote for the very first DANIER Design Challenge winner during each stage. Our panel of expert judges will have their say after each stage as well. Cast your vote online now.

Three winners will be announced on December 21, 2009.  The winners will be awarded a cash prize of $5,000 for 1st place, $3,000 for 2nd place, and $2,000 for 3rd place.

The winning garment will be part of Danier’s fall 2010 collection.

  
In order to qualify for the DANIER Design Challenge you must be a 3rd year Ryerson School of Fashion student (enrolled in FFD 513) in the 2009/10 academic year.
  • Ryerson will introduce the contest to its third year students.  All 70 students will be invited to tour the DANIER design and manufacturing facilities and attend a “How to Work with Leather” seminar given by DANIER’s Chief Merchandising Officer, Olga Koel.

  • Students will be asked to submit a design sketch at this stage for judging. Due September 29, 2009.

  • Students will be required to make a 2 minute video presentation of their sketch which will be posted on Danier’s website.

  • The public will be able to comment on the designs and vote on their favourites.

  • Judges will be able to share their thoughts on the design online.

  • 25 students will be selected to go on to Stage 2 on October 5, 2009.
  • 25 students will be asked to make a muslin sample of their design and present it on video taken during their five-minute interview. Due October 16, 2009.

  • The public will be able to comment on the designs and vote on their favourites.

  • Judges will be able to share their thoughts on the design online.

  • 15 students will be selected to move on to Stage 3 on October 26, 2009.
  • Students will be working with leather at this stage and will complete a finished garment and present it in a 2 minute video. Due December 14, 2009.

  • The winner of the DANIER Design Challenge will be announced Dec. 21, 2009.
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